NEW BOOK: THE BUSINESS OF FARM ANIMAL WELFARE EDITED BY NICKY AMOS AND RORY SULLIVAN

NEW BOOK: THE BUSINESS OF FARM ANIMAL WELFARE

EDITED BY NICKY AMOS AND RORY SULLIVAN

Greenleaf Publishing is delighted to announce the publication of The Business of Farm Animal Welfare edited by Nicky Amos and Dr Rory Sullivan.

This book provides a state of the art account of business and farm animal welfare. It sets out the reasons for companies to be concerned about farm animal welfare, analyses the business case for action and provides practical guidance to companies on how they manage the welfare of the animals in their care. The book includes case-studies and analyses from companies including Marks and Spencer and Unilever, investors including Aviva and BNP Paribas, non-governmental organisations including Compassion in World Farming and World Animal Protection, and industry experts including Temple Grandin.

Nicky Amos commented: "Globally nearly 70 billion animals are farmed annually for meat, milk, eggs and other products. Two-thirds of these are farmed intensively. The views held by food companies on animal stewardship, and the management practices and processes that they adopt are of vital importance in determining the welfare of billions of animals."

Reflecting on the key themes of the book, Dr Rory Sullivan noted: "Far from being a niche ethical concern, farm animal welfare has profound implications for corporate costs, revenues, assets, brands and reputation. It is both a business risk and a key source of business opportunity."

Helena Vines Fiestas, Head of Sustainability Research at BNP Paribas Investment Partners Asset Management, added: "Farm animal welfare is a key driver of investment value, and a source of investment risk. This book provides an essential guide for investors on how farm animal welfare affects the corporate bottom line and on the role that should be played by investors in raising standards across the food industry."

Philip Lymbery, Chief Executive, Compassion in World Farming, reflected: "This remarkable book provides a one-stop-shop on why animal welfare matters to the corporate world and what can be done about it. It provides vital understanding and practical insight that will help companies manage the reputational and investment risks associated with the farmed animals in their supply chain. It will also help meet the expectations of customers who increasingly want to know that companies are taking proper care of animal welfare. I cannot recommend this book highly enough."